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OG No-Photoshop Photographer | Speaker Social, Visual, Creative & Brand Strategy @sonyalpha Ambassador @welevitate Founder ✉️Ely@herculesnewyork.com

Highlights of @erickhercules

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Instagram post's of @erickhercules

Our @behindthejersey episode is now LIVE. Check the work @theycallmetisse and I did while meeting up with @waffle_kozik. -Hyped and humbled for this one. Tag three friends on @behindthejersey’s last post for a signed Matisse Jersey. Video link in bio. -#WeLevitate x @behindthejersey @theycallmetisse @waffle_kozik #SonyAlpha
1k likes 21

Our @behindthejersey episode is now LIVE. Check the work @theycallmetisse and I did while meeting up with @waffle_kozik. - Hyped and humbled for this one. Tag three friends on @behindthejersey’s last post for a signed Matisse Jersey. Video link in bio. - #WeLevitate x @behindthejersey @theycallmetisse @waffle_kozik #SonyAlpha

theycallmetisse 🙏🏽🙏🏽

3 weeks ago
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This whole month was a win. @wyntonharvey and I are incredibly humbled and thankful for all the support we’ve received on our Gallery and #elevatedtalks series. These last 30 days were INTENSE hah. - Thank you @h.exboyfriend, @isabelledrexel and the rest of the @sohohousenewyork family for making this happen. - @Elymoskowitz, thank you for spearheading this project my G, you’re forever a brother and one of the kindest hearts and most talented humans on this earth. - To our speakers, @chazajordan, @denny623, @jleebz, @lancefresh, @imgerald, @rafihuezo, @damondegraff, @spicerpr ; these panels wouldn’t have been as lit without you. Thank you all for staying authentic, real and down to earth and for helping us spread the message of hard work, grind and community building with us. - Thank you @virginiaraystyle For your love and for feeding me (and basically keeping me alive! ahaha) while I was making all this happen, @castrooleas & @diarydrifter for molding me & keeping me focused and never giving up on me, @forgetmat for his talent and helping me grow the @welevitate community message, And lastly: thank you all for always supporting. Let’s all win. - #WeLevitate

jaylenbledsoe 💪🏿💪🏿💪🏿

jaylenbledsoe @erickhercules the best kind of network is when the network wins together #MoreIsPossible

3 weeks ago
A couple of months ago @behindthejersey and @aaronvchap approached me for an episode on teaching photography and levitation to an NBA player. Little did I know it was going to be @theycallmetisse, who has since then become a bro for life. It’s incredible how photography can bring people together.  @waffle_kozik Thanks for coming out and sharing your talent! -Can’t wait to share it with you! Episode releases this Wednesday! Stay tuned. -#WeLevitate x @behindthejersey @theycallmetisse @waffle_kozik
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A couple of months ago @behindthejersey and @aaronvchap approached me for an episode on teaching photography and levitation to an NBA player. Little did I know it was going to be @theycallmetisse, who has since then become a bro for life. It’s incredible how photography can bring people together. @waffle_kozik Thanks for coming out and sharing your talent! - Can’t wait to share it with you! Episode releases this Wednesday! Stay tuned. - #WeLevitate x @behindthejersey @theycallmetisse @waffle_kozik

ohhayelise 👏🏽👏🏽👏🏽

theycallmetisse Love you bro 🙏🏽 You always got me in your corner.

3 weeks ago
The past is in your head. The future is in your hands. -#WeLevitate x @denny623
1.3k likes 27

The past is in your head. The future is in your hands. - #WeLevitate x @denny623

4 weeks ago
Competition is part of human nature. But at what point is competition self harming? I’ve been saying that we’re living in a new renaissance for years, and a healthy amount of competition leads to new discoveries and advancements in every field. We’ve seen industries flourish under such parameters. However, my take is that the new generation needs to look at competition in a new light. Friendly competition has made my homies and I better friends and our photography better, because we don’t see ourselves as “you against me” but “us pushing each other to be better”. At the end of the day, if we fight each other for prices, we’ll ALL charge less and all lose. If we fight each other for clients, we’ll all have less of them and be less challenged. If we all fight each other for that magazine cover, we’ll all have less magazines to shoot for. Let’s grow the fuck up, because we have a limited time on this earth, and I rather have us all win than all at war. It ain’t that hard if you’re willing to put in the work tbh. Or am I wrong? - 📸 @diarydrifter
1.4k likes 31

Competition is part of human nature. But at what point is competition self harming? I’ve been saying that we’re living in a new renaissance for years, and a healthy amount of competition leads to new discoveries and advancements in every field. We’ve seen industries flourish under such parameters. However, my take is that the new generation needs to look at competition in a new light. Friendly competition has made my homies and I better friends and our photography better, because we don’t see ourselves as “you against me” but “us pushing each other to be better”. At the end of the day, if we fight each other for prices, we’ll ALL charge less and all lose. If we fight each other for clients, we’ll all have less of them and be less challenged. If we all fight each other for that magazine cover, we’ll all have less magazines to shoot for. Let’s grow the fuck up, because we have a limited time on this earth, and I rather have us all win than all at war. It ain’t that hard if you’re willing to put in the work tbh. Or am I wrong? - 📸 @diarydrifter

4 weeks ago
Major shout to my guys @chazajordan, @denny623 and @jleebz for sharing some KEYS at our first Fashion panel at @sohohousenewyork this past Monday. This upcoming Monday, we’re hyped to bring out @imgerald and @lancefresh for our Footwear talk. Let’s get that #ElevatedTalks conversation started. DM me for more info 🙏🏼 🏆. - .📸 @diarydrifter #WeLevitate
1.6k likes 48

Major shout to my guys @chazajordan, @denny623 and @jleebz for sharing some KEYS at our first Fashion panel at @sohohousenewyork this past Monday. This upcoming Monday, we’re hyped to bring out @imgerald and @lancefresh for our Footwear talk. Let’s get that #ElevatedTalks conversation started. DM me for more info 🙏🏼 🏆. - .📸 @diarydrifter #WeLevitate

denny623 Also, I respect this.

chazajordan @erickhercules love and respect always. Keep pushing it forward my guy 🤘🏾

5 weeks ago
Major shoutout to the souls that made it to the opening of @wyntonharvey and myself’s gallery at @sohohousenewyork last night. It was a movie & y’all are the MVPs. Much love to the Soho House family for the hospitality. Thank you @elymoskowitz for making this gallery happen for us and @bobbytrendz for facilitating on Wynton’s end, this wouldn’t have happened without the team 🙏🏼. -Thank you @sksquared for this #welevitate banger, you’re a G
1.7k likes 53

Major shoutout to the souls that made it to the opening of @wyntonharvey and myself’s gallery at @sohohousenewyork last night. It was a movie & y’all are the MVPs. Much love to the Soho House family for the hospitality. Thank you @elymoskowitz for making this gallery happen for us and @bobbytrendz for facilitating on Wynton’s end, this wouldn’t have happened without the team 🙏🏼. - Thank you @sksquared for this #welevitate banger, you’re a G

kswiss 🔥🔥🔥

kswiss It’s a banger for sure

last month
Our gallery at @sohohousenewyork sold out wayyyy faster than expected. Thank you from the bottom of my heart 🙏🏼. @wyntonharvey and I can’t wait to see y’all today! For everyone else who missed this, hit my DMs for a chance to come out to our panel talks every Monday of this month, we’ll talk about Fashion, Footwear and Entertainment with some of the most inspiring people I know. We want to share as much knowledge and insight as possible. Let’s all winnnn!!! 🙏🏼🏆 -#welevitate x @sksquared
1.6k likes 26

Our gallery at @sohohousenewyork sold out wayyyy faster than expected. Thank you from the bottom of my heart 🙏🏼. @wyntonharvey and I can’t wait to see y’all today! For everyone else who missed this, hit my DMs for a chance to come out to our panel talks every Monday of this month, we’ll talk about Fashion, Footwear and Entertainment with some of the most inspiring people I know. We want to share as much knowledge and insight as possible. Let’s all winnnn!!! 🙏🏼🏆 - #welevitate x @sksquared

h_cato Mad image! Keep soarin

julialang 💯💯💯 CONGRATS

last month
The future is now. #WeLevitate - 📸 @sksquared
1.9k likes 32

The future is now. #WeLevitate - 📸 @sksquared

last month
Shooting non-photoshopped sneakers in the air at NIGHT was always thought impossible.... until @kswiss challenged (and helped) me to produce this shot. -One of the questions @iamsantifox asked me for #TheStartUp campaign was “what is something you find challenging in your field”... I timidly answered “external lights”. Funny enough, when we realized that it was too dark to #levitate (with natural light), @iamsantifox brought out his Profoto B1-X and basically said “you know you can still levitate, right?”. He proceeded to explain the light theory of how shooting with one external light worked. As we got more comfortable, we started to play with the background, so we went for a dreamy city. The image above was one of the first images that showed us we had what we were looking for 🏆. With this said, Team work definitely makes the dream work. -Two lessons came out of this shoot. 1) surround yourself with people that challenge you and make you constantly come out of your comfort zone (daylight vs external lights discomfort, for me). 2) be open minded and don’t limit yourself or your art to what you already know or what you think your “aesthetic” should be. I learned a great deal on this night when it was just @iamsantifox @masonlee.me and I, just kicking it and seeing how we can come up with cool things out of darkness. -#WeLevitate x @kswiss #CEOswearsneakers
791 likes 35

Shooting non-photoshopped sneakers in the air at NIGHT was always thought impossible.... until @kswiss challenged (and helped) me to produce this shot. - One of the questions @iamsantifox asked me for #TheStartUp campaign was “what is something you find challenging in your field”... I timidly answered “external lights”. Funny enough, when we realized that it was too dark to #levitate (with natural light), @iamsantifox brought out his Profoto B1-X and basically said “you know you can still levitate, right?”. He proceeded to explain the light theory of how shooting with one external light worked. As we got more comfortable, we started to play with the background, so we went for a dreamy city. The image above was one of the first images that showed us we had what we were looking for 🏆. With this said, Team work definitely makes the dream work. - Two lessons came out of this shoot. 1) surround yourself with people that challenge you and make you constantly come out of your comfort zone (daylight vs external lights discomfort, for me). 2) be open minded and don’t limit yourself or your art to what you already know or what you think your “aesthetic” should be. I learned a great deal on this night when it was just @iamsantifox @masonlee.me and I, just kicking it and seeing how we can come up with cool things out of darkness. - #WeLevitate x @kswiss #CEOswearsneakers

kswiss Excellent words! Stoked to have you on this campaign

last month
Can’t take my friends anywhere 🤷🏻‍♂️🤦🏻‍♂️. #welevitate -@welevitate x @forgetmat x @koolkelsey
3.1k likes 86

Can’t take my friends anywhere 🤷🏻‍♂️🤦🏻‍♂️. #welevitate - @welevitate x @forgetmat x @koolkelsey

beholdingeye This is so amazing bro 💯

asenseofhuber So sick! 🙌🏻

last month
When the @kswiss fam reached out and asked me to be a face in their #TheStartup Campaign, I was beyond thrilled. Statistically speaking, this Ecuadorian immigrant kid raised in Queens was never supposed to have a seat at the table, yet here he is 🙏🏼. -My parents raised me with the idea that I could accomplish anything in the world. They taught me that with determination and hard work you CAN accomplish whatever you set out to do. This simple open-minded concept has permeated into everything I’ve done, from Opera singing to Business School to Photography. My goal in life has always been to challenge myself and the people around me to create something great that we’re truly proud of. Be ambitions. Be bold. Take risks! -Unfortunately, with the age of Social Media, people see the end result but never the process, the hustle, the ambition, the risks, the lack of sleep, the anxiety and the fear that come along with following your dream. Remember that life is a journey, and this is the process. Live it. Enjoy it. Let’s all win. #WeLevitate x @kswiss  #CEOsWearSneakers #ad
949 likes 48

When the @kswiss fam reached out and asked me to be a face in their #TheStartup Campaign, I was beyond thrilled. Statistically speaking, this Ecuadorian immigrant kid raised in Queens was never supposed to have a seat at the table, yet here he is 🙏🏼. - My parents raised me with the idea that I could accomplish anything in the world. They taught me that with determination and hard work you CAN accomplish whatever you set out to do. This simple open-minded concept has permeated into everything I’ve done, from Opera singing to Business School to Photography. My goal in life has always been to challenge myself and the people around me to create something great that we’re truly proud of. Be ambitions. Be bold. Take risks! - Unfortunately, with the age of Social Media, people see the end result but never the process, the hustle, the ambition, the risks, the lack of sleep, the anxiety and the fear that come along with following your dream. Remember that life is a journey, and this is the process. Live it. Enjoy it. Let’s all win. #WeLevitate x @kswiss #CEOsWearSneakers #ad

jwhitetpm You the man Erick !!

last month
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