“People call me the Queen of Enamel because I’m obsessed with using it in my jewelry,” says Alison Chemla, creative director of jewelry brand @alisonlou. After six years of specializing in fine jewelry, Alison branched out to a full-on enamel diffusion line in 2018. Her Loucite jelly hoops sold out in preorder, and demand hasn’t let up since. Up next for the accessories innovator? “We just launched the tie-dye,” she says. “We’re always thinking of the next thing.” 🌈
This week, @shop kicks off Fashion Month! Today on Stories, we go behind the scenes with @alisonlou’s Alison Chemla in NYC to learn how to create the perfect earring stack.